Starbucks and eBay do Order Ahead

Two stories stand out today and both are worth reading.

First, the folks over at Re/Code have an excellent story about what Starbucks is doing with their mobile app.  Next up will be ordering ahead in some test locations.

http://recode.net/2014/07/17/starbucks-has-bigger-plans-in-mobile-payments-than-most-people-realize/

Here is a snippet from that piece:

A decade after the idea was first sketched on the proverbial drawing broad, Starbucks is poised to finally let its customers order their coffees from their phones. And the company’s plans for building on its wildly successful mobile app don’t stop there.

The Seattle-based coffee giant, which said in March that more than 14 percent of purchases in its U.S. stores are paid for through its app, will allow customers in one undisclosed geographic test market to start placing pickup orders from the Starbucks app later this year, according to the company’s Chief Digital Officer Adam Brotman. This should not be confused as an experiment, Brotman made clear. Starbucks is determined to eventually roll out the technology nationwide, no matter how long it takes.

Next is a story on eBay's success with same-day order and pickup and how much greater that has been adopted than the order for same-day delivery:

http://www.mobilecommercedaily.com/ebay-says-in-store-pickup-gains-traction-faster-than-same-day-delivery

Here is a snippet from that piece:

EBay is doubling down on its shop-anywhere Click & Collect service in Britain because of how quickly it is gaining traction but says that same-day delivery service eBay Now is not experiencing the same level of enthusiasm.

Have a great weekend.

Happy Reading,

J.W. Gant