Monday, July 28, 2014

Geofencing, Shopping Lists, Something Cool, and Deep Linking

This entry will be a catch-all of good reads.

First up is a very good read on geofencing:

https://econsultancy.com/blog/65223-eight-more-examples-of-geofencing-you-should-know-about

Next is the evolution of Shopping Lists and what these might look like in the future.  By the way this is exactly how I shop on Amazon today.

http://www.mediapost.com/publications/article/230757/mobile-meets-the-master-shopping-list.html?edition=74784

Another entry from eConsultancy is well worth reading.  This contains a list of 5 new concepts that may change the way businesses make content.

https://econsultancy.com/blog/65249-five-technologies-that-are-changing-the-way-brands-make-content-2

Finally is an interesting research on the current state of Deep Linking between apps and websites.  Read the article if you don't know what that is.

http://www.internetretailer.com/2014/07/24/missing-link-mobile-marketing

Here is a link to the actual study:

http://www.pureoxygenmobile.com/research-as-many-as-95-percent-of-top-50-retailers-lack-deeplink-support-in-their-mobile-apps/

Happy Reading,

J.W. Gant

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