Twitter is enabling beacon interactions.
Here is the story from BI:
http://www.businessinsider.com/twitter-ventures-hearst-ventures-softbank-capital-lead-18-million-financing-round-in-beacon-company-swirl-2015-4
Here is a snippet from that piece:
Beacons — small devices placed in retail stores that connect with smartphone apps using Bluetooth — are predicted by Business Insider Intelligence to directly influence more than $4 billion of US retail sales this year at top retailers (.1% of the total).
But right now, a big obstacle in the way of that number jumping higher is that for a consumer to receive a pop-up notification on their phone from a retailer or advertiser sent via beacon, they need to have opted in to receive those notifications (or ads) in a specific app. Right now, those apps are mostly limited to retailers' own apps, or a small network of other apps that are not always likely to be on most consumers' phones.
But that network could soon be opening up far wider.
But right now, a big obstacle in the way of that number jumping higher is that for a consumer to receive a pop-up notification on their phone from a retailer or advertiser sent via beacon, they need to have opted in to receive those notifications (or ads) in a specific app. Right now, those apps are mostly limited to retailers' own apps, or a small network of other apps that are not always likely to be on most consumers' phones.
But that network could soon be opening up far wider.
I love that write-up. They nail the parameters. Beacons will be huge. It is just a question of how big and when.
Happy Reading,
J.W. Gant
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