Facebook is testing beacons in New York City. The BLE beacons/ibeacons will interact with your Facebook mobile app around important landmarks and other spots. Here is a story on this from February 2:
http://www.mobilemarketer.com/cms/news/software-technology/19676.html
Here is a snippet from that piece:
Facebook’s plan to begin testing a beacon-supported service to deliver information about shops and landmarks to nearby users in New York could change the way marketers connect digital and physical realms on the social networking site.
Facebook announced it would begin testing Place Tips in coming weeks after installing the low-cost, low-energy transmitters at eight Manhattan shops. Up to now, beacons have mainly been used to send promotions and ads to people in and near stores.
A bit more...
Facebook’s move could lead to a new form of interactive marketing. One scenario would be campaigns that connect and promote Facebook business pages as soon as a consumer enters a business's vicinity, interacts with a product or leaves instant reviews, feedback or redeemable offers.
“Adding hyperlocal data to the targeting mix for Facebook mobile ads, makes this the solution to beat in the publishing environment,” said Matt Ramerman, president and co-founder of Vehicle.
The privacy implications are quite interesting. I can imagine walking around historic areas of New York City with an Apple Watch on and feeling a tap on the wrist with a little prompt on the screen asking me if I want more information. I can also imagine businesses pounding me with unwanted offers and a host of other possibilities that aren't attractive to me.
Happy Reading,
J.W. Gant
Facebook announced it would begin testing Place Tips in coming weeks after installing the low-cost, low-energy transmitters at eight Manhattan shops. Up to now, beacons have mainly been used to send promotions and ads to people in and near stores.
A bit more...
“Adding hyperlocal data to the targeting mix for Facebook mobile ads, makes this the solution to beat in the publishing environment,” said Matt Ramerman, president and co-founder of Vehicle.
The privacy implications are quite interesting. I can imagine walking around historic areas of New York City with an Apple Watch on and feeling a tap on the wrist with a little prompt on the screen asking me if I want more information. I can also imagine businesses pounding me with unwanted offers and a host of other possibilities that aren't attractive to me.
Happy Reading,
J.W. Gant
No comments:
Post a Comment