http://www.mediapost.com/publications/article/247920/37-of-large-retailers-to-deploy-beacons-this-year.html?edition=82108
Here is a snippet from the report:
Many large and small retailers plan to deploy beacons this year but those in the middle, not so much.
Comprehensive research around beacon deployment has been somewhat scarce in the market to date.
We know beacon deployment at retail last year was hardly a blockbuster, although there were countless experiments and trials going on, some relatively large in scope. The same is still true today, despite a few large-scale deployment announcements.
We are seeing a lot of activity in this space this year. Will you be way behind once the strength of these is figured out? Or is the whole thing a bust? I'm a believer in iBeacons/Beacons and their ability to enable personalized interactions in-store. We should know by January next year.
Happy Reading,
J.W. Gant
Comprehensive research around beacon deployment has been somewhat scarce in the market to date.
We know beacon deployment at retail last year was hardly a blockbuster, although there were countless experiments and trials going on, some relatively large in scope. The same is still true today, despite a few large-scale deployment announcements.
We are seeing a lot of activity in this space this year. Will you be way behind once the strength of these is figured out? Or is the whole thing a bust? I'm a believer in iBeacons/Beacons and their ability to enable personalized interactions in-store. We should know by January next year.
Happy Reading,
J.W. Gant
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