http://www.cmo.com/articles/2015/4/17/the-rise-of-the-inhouse-agency.html
Here is a snippet from that piece:
The digital world, with its multiple channels and growing complexity is indeed a major driver of in-house agency growth.
“Speed and efficiency is crucial nowadays,” says Ian Cranna, VP Marketing and Category at Starbucks EMEA. “With more channels, high-quality content is absolutely key for us to be able to move in a high-quality but fast way and to maximise our marketing budget.”
Happy Reading,
J.W. Gant
“Speed and efficiency is crucial nowadays,” says Ian Cranna, VP Marketing and Category at Starbucks EMEA. “With more channels, high-quality content is absolutely key for us to be able to move in a high-quality but fast way and to maximise our marketing budget.”
Happy Reading,
J.W. Gant
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