Wednesday, April 29, 2015

TV is Dead, Long Live TV

The drumbeat towards internet TV appears to be accelerating this year.  We've seen news of Verizon offering a new bundle and ESPN suing Verizon for that move.  Now we get news on HULU with a huge signing.  TV as we know it is dying rapidly but its new form is taking a clear shape as well.

First up is a great piece on Bloomberg.com about the ESPN news:

http://www.bloomberg.com/news/articles/2015-04-28/the-math-behind-espn-s-fear-of-verizon-s-skinny-bundles

Here is a snippet from that piece:


ESPN filed suit against Verizon Communications on Monday over the pay TV carrier's attempt to cut down the size of cable bundles. Verizon is offering its FiOS customers a "Custom TV" option with a $55 base package of channels that allows a choice of two small bundles from a menu of seven. ESPN and ESPN2 are lumped with 10 additional networks in a sports channel pack next to alternative packs for viewers who prefer pop culture or children's programming. The Disney-owned network says this breaks the terms of its contracts with Verizon. The carrier says it's giving the people what they want.

Next is the HULU news, signing the Seinfeld show exclusively:

http://adage.com/article/media/hulu-drop-hulu-brand-picks-seinfeld/298305/

Here is a snippet from that piece:


Hulu's marquee content acquisition is "Seinfeld." The complete series will debut on Hulu in June, said Hulu's senior VP of content Craig Erwich, who added that "only Hulu will be streaming all nine seasons." Then Jerry Seinfeld took the stage and answered a few questions from the audience, like what would "Seinfeld" be like if it were made today.

Happy Viewing,

J.W. Gant

PS That AdAge article doesn't contain details on the deal.  $180M for the rights to Seinfeld.  Yeap.  Here is an article that covers that:
http://variety.com/2015/tv/news/hulu-seinfeld-licensing-180-million-1201483537/

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