Mobile Only?

In what would be the first of its kind move an eCommerce site in India named Myntra is planning to close its website and go to a mobile only mode.

This is very significant news though not something you'll likely see from mid-to-large companies in the United States.

Here is the story:

http://tech.firstpost.com/news-analysis/myntra-to-shut-website-from-may-1-will-be-available-only-as-mobile-app-report-253544.html

Here is a snippet from that piece:

The report states that Myntra pulls in about 80% of its traffic and 60% of sales through its mobile application. It has plans to take the sales number to 90% by the end of the year. When that happens, the fashion e-tailer will most likely shut down its websites according to sources familiar with the matter. If it does indeed happen, it will be the first instance of an online e-tailer going mobile-only from web + mobile format.

Happy Reading,

J.W. Gant