http://www.mediapost.com/publications/article/248072/the-jetcom-shopping-model-challenges-conventional.html?edition=82230
Here is a snippet from that piece:
Most programs cater to online shoppers’ demand for free deliveries and desire for quick gratification. According to various descriptions, though, Jet.com’s shopping model pays little heed to these interests. While it offers free shipping on orders of $35 or more, it rewards members primarily for placing large orders.
The program uses an algorithm that recalculates the total price whenever the shopping cart grows or contracts. Final prices are based on a combination of small, individual offers and other factors, not all of which apply to every purchase...
I've always found it is best to work with the desires of your customers rather than create new ones. Not sure they'll get the change in behavior they want. Rather, they may just get a bunch of frustrated customers who see cheaper prices and greater convenience elsewhere.
Happy Reading,
J.W. Gant
The program uses an algorithm that recalculates the total price whenever the shopping cart grows or contracts. Final prices are based on a combination of small, individual offers and other factors, not all of which apply to every purchase...
I've always found it is best to work with the desires of your customers rather than create new ones. Not sure they'll get the change in behavior they want. Rather, they may just get a bunch of frustrated customers who see cheaper prices and greater convenience elsewhere.
Happy Reading,
J.W. Gant
No comments:
Post a Comment