In-Store Mobile Use

One interesting report ties with a couple of stories that are making interesting news.  Use of mobile devices while participants are in the physical store is up to 75% now.  Here is the story that focused this for me:

https://www.internetretailer.com/2015/04/09/75-store-shoppers-use-their-mobile-devices-store

Here is a snippet from that piece:

As has generally been the case in the mobile realm, consumers are ahead of retailers in adopting and using mobile technologies. Today, 75% of store shoppers use their mobile devices while shopping in stores, according to a new report, “Reality of Retail,” from InReality, a retail marketing and strategy firm. What’s more, 25% of store shoppers who use their mobile devices in stores make a purchase on their mobile devices while in-store. Such purchases include a product that is out of stock, a product in a size currently unavailable in a specific store, or, to any retailers’ chagrin, the same or similar product from a competing retailer with a better price.

Here is a link to the page at InReality where you can get the report (contact data required):

http://www.inreality.com/resources/report/20150331/

Coincidentally there is a story by the folks over at Mobile Commerce Daily on Home Depot doubling down on their in-store mobile efforts:

http://www.mobilecommercedaily.com/home-depot-doubles-down-on-in-app-interactive-shopping-tools

Here is a snippet from that piece:

The Home Depot is supporting shoppers’ omnichannel needs with several new interactive tools available across its application and mobile Web site that are designed to simplify finding and buying the right products for the lawn and garden this spring.

With consumers’ thoughts turning to spending time outside now that winter is winding down, The Home Depot has introduced the Mulch and Top Soil Calculator, Grass Seed Calculator as well as the Weed, Plant and Pest Problem Solver. By streamlining the shopping process for smartphone-equipped consumers, the retailer is taking some of the frustration out of shopping from a small screen, whether a purchase is completed in–store, online or inside the application.

Happy Reading,

J.W. Gant