Mobile Order and Pay with Starbucks

QSR is working feverishly to increase throughput via technology.  The concept of order ahead via mobile is one path that is poised to explode and Starbucks is out in front again.

Here is a story on their progress so far:

http://www.mobilecommercedaily.com/starbucks-mobile-order-and-pay-sees-hot-start-aided-by-integration

Here is a snippet from that piece:

In a conference call to discuss the coffee giant’s fiscal second-quarter financial results, Starbucks, based in Seattle, WA, said it is on track to roll out mobile order and pay nationwide this calendar year after the service drove an increase in transactions in Starbucks stores and markets where it was launched. The feature, which will be expanded to more than 600 stores in the Pacific Northwest following its introduction to 150 Portland, OR stores in December, shows how mobile has created the need for a service that that makes checkout quicker and smoother, as the mobile mind shift increases customers’ impatience with lines and long wait times.

“This supports the trend of mobile growth, and specifically importance of in-app inventory (as opposed to mobile web),” said Chris Hansen, president of Netmining.

Happy Reading,

J.W. Gant