QSR is undergoing some major new innovations led by a few and taking advantage of the differentiation opportunities granted by mobile. Taco Bell is one of the leaders, probably out of necessity, and appears to be seeing gains as a result.
Mobile Commerce Daily has a good piece on their most recent efforts:
http://www.mobilecommercedaily.com/taco-bells-in-app-loyalty-program-adds-filling-to-mobile-strategy
Here is a snippet from that piece:
Taco Bell is gearing up to overtake its competitors in mobile strategy by announcing plans to roll out a customer loyalty program as part of its mobile application later this year, placing it a step above other fast food chains such as McDonald’s and Burger King that do not offer rewards platforms.
While the brand has not revealed specifics of the in-app loyalty program, it plans to make the experience of logging Taco Bell orders more game-like, rather than a traditional punch card. Taco Bell has been placing a greater emphasis on mobile in recent months, which began with its introduction of mobile ordering in 2014.
Happy Reading,
J.W. Gant
While the brand has not revealed specifics of the in-app loyalty program, it plans to make the experience of logging Taco Bell orders more game-like, rather than a traditional punch card. Taco Bell has been placing a greater emphasis on mobile in recent months, which began with its introduction of mobile ordering in 2014.
Happy Reading,
J.W. Gant
No comments:
Post a Comment