BRotD - Entry 0206 iPhone Killer

Best Reading of the Day

The article isn't about what you'd think given the title.  The excellent folks over at Wired.com have a great piece on how the Apple Watch came in to being (just in time to begin the week long drum beat towards the start of pre-orders).

http://www.wired.com/2015/04/the-apple-watch/

Here is a snippet from that piece:

IN EARLY 2013, Kevin Lynch accepted a job offer from Apple. Funny thing about the offer: It didn’t say what he would be doing. So intense is Apple’s secrecy that all Lynch knew was his vague title, vice president of technology, and that he’d be working on something completely new. 

It was odd that Apple even offered him a job. During his eight years at Adobe, most recently as chief technology officer, he was best known as the only person dumb enough to publicly fight Steve Jobs over the iPhone’s lack of support for Flash videos. When Lynch announced his move, the reaction was immediate: They want this guy? Apple blogger John Gruber called Lynch “a bozo, a bad hire.”

Happy Reading,

J.W. Gant