Here is a snippet from the story:
Wendy’s sees an opportunity to add personalized offers and national coupons to its mobile ordering and payments experience, underscoring the growing convergence between leveraging mobile to build customer loyalty and drive added convenience.
During a conference call with analysts to discuss the company’s second quarter financial results, executives discussed its ongoing test of mobile ordering and mobile payments as well as plans to take a new innovation lab to the next level later this year.
Here is the full story once again by the folks over at Mobile Commerce Daily:
http://www.mobilecommercedaily.com/wendys-sees-opportunity-for-personalized-national-offers-with-mobile-ordering
Looks like interesting, fun, and cool things happening at Wendy's. What I can't quite see yet, however, is how traditional QSR that typically caters to lower socio-economic demographics is going to see a huge uptick in adoption for mobile apps, etc. I'd expect that of the fast-casual crowd such as Chipotle but am more skeptical here. As a vehicle for differentiation this makes perfect sense to me and appears to be excellent work by the team at Wendy's. We'll see how it does.
Happy Reading,
J.W. Gant
During a conference call with analysts to discuss the company’s second quarter financial results, executives discussed its ongoing test of mobile ordering and mobile payments as well as plans to take a new innovation lab to the next level later this year.
Here is the full story once again by the folks over at Mobile Commerce Daily:
http://www.mobilecommercedaily.com/wendys-sees-opportunity-for-personalized-national-offers-with-mobile-ordering
Looks like interesting, fun, and cool things happening at Wendy's. What I can't quite see yet, however, is how traditional QSR that typically caters to lower socio-economic demographics is going to see a huge uptick in adoption for mobile apps, etc. I'd expect that of the fast-casual crowd such as Chipotle but am more skeptical here. As a vehicle for differentiation this makes perfect sense to me and appears to be excellent work by the team at Wendy's. We'll see how it does.
Happy Reading,
J.W. Gant
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