Brick & Mortar Marriage to Social Media

I'm a big believer in blurring the lines between the digital and the physical world. We have tremendous access to information in the digital world, something that cannot be replicated in the physical world, but we need that information in our daily lives.  Intertwining them is the path that makes sense.

So why would retail businesses continue to maintain a firewall between their physical stores and their digital presence?  Doesn't make sense to me and some brands are taking a much better path.

http://www.mobilecommercedaily.com/retailers-adapt-social-media-for-real-world-in-store-sales-impact

Here is a snippet from that piece:

Big retailers such as Nordstrom, Victoria’s Secret and Lowe’s are increasingly bringing physical manifestations of social media into their stores to excite mobile-savvy shoppers and drive sales.

With more shoppers using their phones in-store, often to connect with social media, and throughout the path-to-purchase, it makes sense for retailers to carry over the interest in social media to their window displays and other store marketing efforts. The strategy is an example of the blurring of the lines between marketing, content and advertising as omnichannel marketing matures.

Happy Reading,

J.W. Gant