Read the full story here:
http://www.mobilecommercedaily.com/dunkin-donuts-overflows-competition-with-mobile-gift-and-coupon-blitz
Here is a snippet from the piece:
Dunkin’ Donuts is dispersing mobile gift cards to winners of its latest social media sweepstakes and is offering a coupon to application users ahead of back-to-school season, proving it has the wherewithal to dethrone Starbucks as a food and beverage leader in mobile.
The fast feeder sought to ramp up sales of its new Tailgater Breakfast Sandwich by rolling out a social media sweepstakes encapsulating fans’ enjoyment of eating breakfast at any time of day.
...
Those guys are all in for mobile and it shows and it is paying off in a big way for them. Awesome!
Happy Reading,
J.W. Gant
The fast feeder sought to ramp up sales of its new Tailgater Breakfast Sandwich by rolling out a social media sweepstakes encapsulating fans’ enjoyment of eating breakfast at any time of day.
...
Those guys are all in for mobile and it shows and it is paying off in a big way for them. Awesome!
Happy Reading,
J.W. Gant
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