Target Tests Mobile Beacons

Wow!

The age of the beacon is upon us (forget the whole idea of the "year of the beacon" we are way beyond that).  I've been waiting for one of the really big retailers (other than Macy's that is doing a TON in mobile) to take on beacons.

Here we go.

http://www.chainstoreage.com/article/target-testing-beacons-50-stores-more-stores-features-come

Here is a snippet from the piece:

Target Corp. has made its first major foray into beacon technology as the retailer continues to look for ways to enhance the in-store shopping experience with digital tools.

The retailer announced it is testing beacons at 50 stores nationwide, including locations in Chicago, Denver, Minneapolis, New York City, Pittsburgh, Portland, San Francisco and Seattle. The company said it plans to expand the service to more stores later this year.

Target joins Macy's, GameStop, Lord & Taylor, real estate giant Simon and others that are experimenting with beacons.

Given the Target app already has Apple Watch interactions I expect it will be just a short jump to personalized notifications tapped on your wrist as you walk through Target.  Cool!

Happy Reading,

J.W. Gant