Welcome Alphabet, Move Over Google

In a quiet and, for many, very surprising late-day announcement yesterday the company named 'Google' has just been radically re-organized.

Say hello to Alphabet.

Google as a company will continue within the the superstructure provided by the parent company Alphabet, as will a collection of other companies.

Here is a story from the Silicon Valley Journal:

http://www.bizjournals.com/sanjose/news/2015/08/10/google-names-new-ceo-under-new-company-led-by-page.html

Here is a snippet from that piece:

"For Sergey and me this is a very exciting new chapter in the life of Google — the birth of Alphabet," Page wrote in a blog post. “We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search.”

The company announced the moves after the market closed on Monday. Google shares traded about 6 percent higher in after-hours trading around 3:33 p.m. Pacific time.

Happy Reading,

J.W. Gant