Big Data Coupons as you Drive

The era of big data is upon us as techies around the world scramble to figure out the best ways to use all of that data floating out there (with much more data still to come as the Internet of Things grows).

A startup has figured out how to hit you with coupons on the fly, in a relevant way, and has some major retailers interested.  Here is the story:

http://www.bizjournals.com/pittsburgh/blog/techflash/2015/08/startup-hopes-to-push-shopping-offers-to-you-while.html

Here is a snippet from that piece:

Repeat entrepreneur Sanjay Chopra and Eric Nyberg, professor at Carnegie Mellon University’s School of Computer Science, have teamed on an ecommerce startup that will use mobile data to create personalized shopping offers.

Cognistx, which is based in Gibsonia, launched in July and expects to debut its first product in early fall. Via language processing and data manipulation, the young mobile marketing firm enables retailers to offer personalized offers to customers, Chopra said. That includes their history with the retailer and to-the-minute information such as their location. Nyberg had consulted with IBM on the Watson project, the supercomputer that won on “Jeopardy!” four years ago.

Happy Reading,

J.W. Gant