More About Target's Mobile Beacons

Great little story by the folks at Mobile Commerce Daily.

http://www.mobilecommercedaily.com/target-innovates-in-store-beacon-marketing-with-newsfeed-like-content-stream

Here is a snippet from the piece:

One of the more interesting aspects of the program is the Target Run page. Once a shopper has downloaded the Target app and enabled Bluetooth in the settings of an iPhone, product recommendations related to the department they are located in may pop up as a push notification or in-app update on their phone.

This same information can also be found on the new Target Run page, which operates similar to a social media site’s newsfeed, with the latest content – meaning product recommendations or coupons based on the user’s location – being added on the top of the page.

Happy Reading,

J.W. Gant