Chili's Tabletop Tablets

The work being done by the folks over at digital in Brinker, and the Chili's banner, is quite excellent but possibly unproven in this space.  That makes it innovative and interesting.  So how is it doing?

Here is a story from the folks at Mobile Commerce Daily:

http://www.mobilecommercedaily.com/how-chilis-tabletop-tablets-are-driving-charity-donations-and-loyalty-signups

Here is a snippet from the piece:

Chili’s Grill and Bar is leveraging its tabletop tablet devices to make it easy for customers to donate to its annual fundraiser for St. Jude’s Children’s Research Hospital, and is rewarding those who have signed up for its mobile loyalty program with bonus points for each donation made.

To celebrate its thirteenth year participating in the campaign, the food marketer has partnered with band Lady Antebellum to encourage guests to donate to the charity of choice, which treats childhood cancer and life-threatening illnesses. However, consumers will likely be swayed to open their wallets by the promise of receiving additional loyalty points each time they use an on-site tablet to donate to the cause.

Happy Reading,

J.W. Gant