Mobile Loyalty Failure by Retailers

The folks over at Mobile Commerce Daily have a story of a recent study around mobile and loyalty among retailers and it isn't pretty.

Here is the story:

http://www.mobilecommercedaily.com/73pc-of-retailers-do-not-offer-mobile-access-to-loyalty-report

Here is a snippet from the piece:

While 47 percent of retailers increased their mobile marketing budgets this year, 73 percent still do not offer mobile access to their loyalty programs, according to a new report from Boston Retail Partners.

However, 56 percent of retailers are working towards offering more mobile capabilities in the next two years, such as the ability to track point balances, redeem rewards, send alerts to customers near a reward threshold and offer special promotions.

The piece also talks to the rise of gamification. Overall it is a good read and worth your time.

Happy Reading,

J.W. Gant