Target Personalization Kicks Up Sales

Target is acting as a digital leader blazing a trail for others to follow and establishing itself for future success.  Their latest is an in-house personalization engine that is having a significant impact on redemption in the Cartwheel app.

http://www.mobilecommercedaily.com/targets-cartwheel-enhances-personalization-and-sees-10pc-more-offers-downloaded

Here is a snippet from the story:

Target recently introduced personalized recommendations to Cartwheel, resulting in a more-than 10-percent increase in the number of offers downloaded per user.

This is just one of the ways that the merchant continues to fine-tune the Cartwheel application, which manages offers and lets users see what their friends are saving on.

Happy Reading,

J.W. Gant