Here is the story:
http://www.pymnts.com/in-depth/2015/apple-pay-adoption-the-falling-side-of-the-bell-curve/#.VcNhfPNVhBc
Here is a snippet from the piece:
Disturbing Declines
In March, survey data indicated that 15.1 percent of eligible Apple Pay users had tried the service – when surveyed in June 2015 that had fallen to 13.1 percent.
Usage fell as well – when asked in March, “Did you use Apple Pay on this transaction,” 39.3 percent of consumers said yes. When asked the same question in June, only 23 percent replied in the affirmative.
“These are people who have tried it, who just had a chance to use it because they were at their phone and were at a merchant who accepted it – but they just didn’t choose to use Apple Pay,” Jared Schrieber, CEO of InfoScout, told the assembled at R2 while explaining the figures.
With quotes from representatives from Paydiant (PayPal), Samsung Pay (LoopPay), and LevelUp this is a good article to read on loyalty, mobile payments, the digital wallet, and more.
Happy Reading,
J.W. Gant
In March, survey data indicated that 15.1 percent of eligible Apple Pay users had tried the service – when surveyed in June 2015 that had fallen to 13.1 percent.
Usage fell as well – when asked in March, “Did you use Apple Pay on this transaction,” 39.3 percent of consumers said yes. When asked the same question in June, only 23 percent replied in the affirmative.
“These are people who have tried it, who just had a chance to use it because they were at their phone and were at a merchant who accepted it – but they just didn’t choose to use Apple Pay,” Jared Schrieber, CEO of InfoScout, told the assembled at R2 while explaining the figures.
With quotes from representatives from Paydiant (PayPal), Samsung Pay (LoopPay), and LevelUp this is a good article to read on loyalty, mobile payments, the digital wallet, and more.
Happy Reading,
J.W. Gant
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