Business Insider has a good story on Gap's plans to become cool (and relevant?) again. Excellent read on business in general and how supply chain assists with "cool" in today's world.
Here is a snippet from the piece:
Gap was once so cool that Sharon Stone wore one of its turtlenecks to the Oscars.
But as consumers turned to cheaper fast-fashion alternatives, Gap failed to catch up. In the age of Instagram and instant fashion, the retailer's designs feel dated.
Now, America's largest apparel retailer is embarking on a turnaround plan to recapture cool customers by reinventing its supply chain to compete with brands like H&M, Zara, and Forever 21. It's also overhauled marketing and made key hires.
But as consumers turned to cheaper fast-fashion alternatives, Gap failed to catch up. In the age of Instagram and instant fashion, the retailer's designs feel dated.
Now, America's largest apparel retailer is embarking on a turnaround plan to recapture cool customers by reinventing its supply chain to compete with brands like H&M, Zara, and Forever 21. It's also overhauled marketing and made key hires.
Happy Reading,
J.W. Gant
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