Thursday, March 5, 2015

Target Changes Direction Towards Digital

On top of other news this year from Macy's we see Target announcing a bit of a re-structuring towards digital.

https://www.internetretailer.com/2015/03/04/target-will-cut-jobs-invest-more-digital-and-mobile-comme

Here is a snippet from that piece:

The discount retailer reports a 69% increase in mobile conversion and a 44% year-over-year jump in mobile traffic.

Target Corp. is going to invest more than $1 billion to improve its technology in an effort to restructure and build on digital sales gains. The company’s changes include cutting thousands of jobs over the next two years.

Happy Reading,

J.W. Gant

No comments:

Post a Comment