Potato Chip Cookbook on Pinterest

Lay's is taking social media quite seriously.  How about an entire cookbook on Pinterest, the first of its kind, to gain some followers?

Here is the story:

http://www.mediapost.com/publications/article/245905/lays-wavy-creating-first-pinterest-based-cookbook.html

Here is a snippet from the piece:

Lay’s Wavy, the ridged-cut potato chip brand from PepsiCo’s Frito-Lay division, has partnered with the DIY/e-commerce site Brit + Co to create what is being billed as the first Pinterest cookbook.

The cookbook, which will ultimately contain 40 recipes, is being put together in two phases, with the first 20 available for download in mid-May, and the others in the fall.

Happy Reading,

J.W. Gant