Here is the article:
http://www.mobilecommercedaily.com/dicks-sporting-goods-rules-mcommerce-via-geo-fenced-ads-in-aisle-mobile
Here is a snippet from that piece:
Dick’s Sporting Goods saw its ecommerce sales grow to nearly 15 percent of total sales in 2014’s fourth quarter as a result of the retailer’s decision to equip its sales associates with mobile devices for easy ordering in any aisle, enable geo-fencing capabilities for sending weekly ads and launch a stronger in-app loyalty platform.
Dick’s, which is the United States’ largest omnichannel sporting apparel and gear retailer, has been focusing on integrating mobile strategy more into its in-store, online and offline shopping experiences. It has found that its consumers spend approximately three times more on omnichannel platforms than bricks-and-mortar customers.
“Enhancing our mobile capabilities is a significant part of our omnichannel strategy both for consumers and Dick’s associates,” said Rafeh Masood, vice president of customer innovation technology at Dick’s Sporting Goods, Coraopolis, PA.
Happy Reading,
J.W. Gant
Dick’s, which is the United States’ largest omnichannel sporting apparel and gear retailer, has been focusing on integrating mobile strategy more into its in-store, online and offline shopping experiences. It has found that its consumers spend approximately three times more on omnichannel platforms than bricks-and-mortar customers.
“Enhancing our mobile capabilities is a significant part of our omnichannel strategy both for consumers and Dick’s associates,” said Rafeh Masood, vice president of customer innovation technology at Dick’s Sporting Goods, Coraopolis, PA.
Happy Reading,
J.W. Gant
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