Best Reading of the Day - Entry 0199 Social Media Impact on Brands

Great little article over on AdAge that ties in to the 'Participation Age' concepts I've been espousing on here.  Well worth reading:

http://adage.com/article/digitalnext/tv-s-influence-consumer-behavior-decreases/297501/

Here is a snippet from that piece:

TV's influence on consumer behavior is shrinking

• In 2014, the dominance of TV's influence shrunk significantly over the prior year. In fact, at times during the year, TV and social media were on par.
• There appears to be some seasonality to TV ads vs. social media: Warmer-weather months correlated with a rise in social media selection, and the fall TV season with greater TV ad influence.
• Internet advertising sees a very gradual increase, but far less volatility than TV or social media.

How about a moment of Apple Watch news as well?  Pricing is out all the way down to the level of bands and other accessories though details on the 'Edition' version are still scarce.  Just go to Apple.com to get those details.  What I find interesting is how little interest I am seeing from people I work with and know.  Noone has figured out why they need this or should want it.  Apple may not be able to make that case before launch.  Instead the people who buy them, and the app makers who develop apps for them, will have to make that case.  This first year could emulate the iPhone in that regard.  Sales of the 3G version in its first quarter of sales topped that of the first 5 quarters of sales of the original iPhone.  Interesting.

Happy Reading,

J.W. Gant