Best Reading of the Day - Entry 0204 Accenture on Omnichannel and In-Store

Your best reading of the day is captured in two reports from Accenture highlighted in a number of trade websites today.

The real surprise, and why this is the best reading of the day, is the results on the poor in-store experience.  All of that work on mobile and digital must now, it seems, focus on delivering a superior in-store experience.

Here is one write-up on the reports:

http://multichannelmerchant.com/must-reads/just-how-seamless-is-the-omnichannel-experience-25032015/

Here is a snippet from that piece:

In order to win consumer loyalty and achieve growth across all channels, retailers must enhance their mobile commerce offerings and improve the in-store shopping experience, according to results of a survey of 750 U.S. consumers – and a separate analysis of how U.S. retailers operate across multiple sales channels - by Accenture.

Two studies indicate a number of gaps between consumer expectations related to product offerings and pricing and the ability of retailers to deliver what customers want, as they shop across a growing number of channels.

If you want more from the Accenture reports look here:

https://newsroom.accenture.com/news/us-retailers-struggling-to-meet-consumer-expectations-around-mobile-and-in-store-experience-accenture-study-finds.htm

...and here:
http://www.accenture.com/Microsites/retail-research/Documents/pdf/Accenture-Seamless-Retail-Infographic-2015.pdf

...and here:
http://newsroom.accenture.com/article_display.cfm?article_id=6373

...and here:
http://techtrends.accenture.com/us-en/it-technology-trends-2015.html

Happy Reading,

J.W. Gant