Best Reading of the Day - Entry 202 New York Times Mobile

If you have heard the term 'Mobile First' and are living in the 21st Century in the United States of America you'll completely understand what the New York Times is doing.  They're pulling from ALL areas in to mobile.  Taking from all else and adding to their digital mobile presence.

Smart move?  Probably but they're still trying to figure out the business model that delivers the dollars.

Here is the story on AdAge (be sure to sign up for an account to get full access on a tiered basis):

http://adage.com/article/media/york-times-shifts-resources-mobile/297664/

Here is a snippet from that piece:

Ad Age: Are you shifting more resources from inside the company?

Mr. Levy: Yes, the whole company is shifting resources toward mobile at every part of the company.

Happy Reading,

J.W. Gant