Thursday, March 5, 2015

MasterCard Enables In-Store Payments In-App

MasterCard is working with restaurants now to get their MasterPass in to the retailer's app so customers can pay for their meals in the store's app.

http://www.mobilecommercedaily.com/wagamama-lets-restaurant-patrons-pay-for-meals-via-mobile-app

Here is a snippet from that piece:

Wagamama, a British pan-Asian casual restaurant chain, is teaming up with MasterCard to let customers use a mobile application to pay for meals, adding speed and convenience to the dining experience.

The Qkr! app with MasterPass will let customers who are in a hurry pay as soon as they wish. The app, now available to use in 112 wagamama restaurants in the United Kingdom, points to the mobile mind shift’s role in raising consumer expectations for the service industry.

Everyone wants to have their digital payments solutions, in-app, in the store some way some how. This effort does not include any kind of loyalty offering so far so it falls far short of what Starbucks has accomplished to date.

Happy Reading,

J.W. Gant

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