Best Reading of the Day - Entry 0204 Review Your Digital Marketing

The folks over on TheNextWeb have a great little read on reviewing your digital marketing efforts.

http://thenextweb.com/insider/2015/03/25/5-steps-to-audit-your-digital-marketing-strategy-for-2015/

Here is a snippet from that piece:

Creating a marketing plan without performing a proper digital marketing audit can cause you to invest in unnecessary initiatives and to overlook gaps in your current strategy. Many marketers forgo performing an in-depth audit because it can be an intimidating and time-consuming process.

Being so closely involved with your marketing on a daily basis often makes it hard to have an objective idea of where you stand. This article will attempt to outline a plan to help you objectively examine your online presence across multiple platforms and help you optimize your efforts using the latest tactics and best practices.

Happy Reading,

J.W. Gant