Here is one little story I like that identifies one key, must have, for the Apple Watch. He has far more experience with wearables than I do so I'll take his opinion with thanks.
Here is a snippet from that piece:
On the surface, it seems useful for notifications on the smartwatch to show incoming text messages and email. The phone stays in the pocket or bag, and the watch becomes the primary notification system.
The problem is, after only a few weeks the usefulness of the smartwatch turns to annoyance. That's due to the inability to accurately reply to those notifications coming in on the watch. The lack of a keyboard of any kind on the watch means there are only two ways to deal with messages that come in.
The problem is, after only a few weeks the usefulness of the smartwatch turns to annoyance. That's due to the inability to accurately reply to those notifications coming in on the watch. The lack of a keyboard of any kind on the watch means there are only two ways to deal with messages that come in.
Be sure to read the rest of the article to find out what those two methods are.
Here is the running track of the keynote:
Here is the running track of the keynote:
Apple TV
The CEO of HBO was on the stage briefly to announce 'HBO Now' at $14.99/month available to stream HBO on any Apple device. Presumably that means a TV connected with Apple TV, a Mac, iPad, iPhone, etc. Somehow I doubt you'll be streaming it on to an Apple Watch though.
It appears this will be exclusive to Apple initially. maybe because of all of the problems we've been hearing about as HBO tries to stand up its digital delivery service? Love the folks at Re/code:
http://recode.net/2015/03/09/hbo-on-the-web-is-coming-in-april-exclusively-on-apple-tv/
It appears this will be exclusive to Apple initially. maybe because of all of the problems we've been hearing about as HBO tries to stand up its digital delivery service? Love the folks at Re/code:
http://recode.net/2015/03/09/hbo-on-the-web-is-coming-in-april-exclusively-on-apple-tv/
Apple Pay
They finally pointed out the importance of vending machines to Apple Pay. The emphasis was on Coca-Cola vending machines. Not much else to talk about.
Healthkit
It seems to me they are queuing up the Apple Watch as a health monitor device by placing so much emphasis here at this stage in the keynote. We'll see.
Mac
New MacBook that is thinner, lighter, etc. Main emphasis was on the keyboard. This may be a differentiating move vs. the Microsoft Surface Pro 3 that has gained considerable traction but doesn't have a 'full' keyboard.
Apple Watch
Tim Cook is wearing a conspicuously long, dark sweater, all the way up to his hands. Is this covering up a new watch? Yeap. About 10 minutes in he pulls back the sleave. It is described as a timepiece and a health & fitness device, with apps. More to come. Will there be a "wow" moment, or are we just waiting on pricing and timing details?
I found one moment to be quite humorous as Cook said "It’s not just with you, it’s on you." If you've seen the movie 'Anchorman' you'll get the reference that made me laugh.
Siri comes up if you press the bezel. The pre-planned interaction worked perfectly but I hardly ever get good results from Siri.
Looks like a lot of work has been done on apps so far, but who really knows? Uber is up and running. I admit I'm really looking forward to Passbook on the Watch as I use it all the time for digital boarding passes. "We're super excited to see what developers are going to do with this great new platform."
Battery is finally address with '18 hours' and 'all day' as the milestone achievements. Maybe just good enough?
Watch Collections
Three collections, as we well know by this point, 'Sport', 'Watch' and 'Edition' in order of price.
Sport will be $349 for the 38mm and $399 for the 42mm
Watch will be $549-1049 for the 38mm and $599-1099 for the 42mm depending on your selection of the band.
Edition will be starting at $10,000. No other word on pricing.
Pre-orders will begin April 10 and the retail stores will have them in stock for selection on that date. Will be available on April 24.
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| Mockup of a 'Topco' app on Apple Watch |
I found one moment to be quite humorous as Cook said "It’s not just with you, it’s on you." If you've seen the movie 'Anchorman' you'll get the reference that made me laugh.
Siri comes up if you press the bezel. The pre-planned interaction worked perfectly but I hardly ever get good results from Siri.
Looks like a lot of work has been done on apps so far, but who really knows? Uber is up and running. I admit I'm really looking forward to Passbook on the Watch as I use it all the time for digital boarding passes. "We're super excited to see what developers are going to do with this great new platform."
Battery is finally address with '18 hours' and 'all day' as the milestone achievements. Maybe just good enough?
Watch Collections
Three collections, as we well know by this point, 'Sport', 'Watch' and 'Edition' in order of price.
Sport will be $349 for the 38mm and $399 for the 42mm
Watch will be $549-1049 for the 38mm and $599-1099 for the 42mm depending on your selection of the band.
Edition will be starting at $10,000. No other word on pricing.
Pre-orders will begin April 10 and the retail stores will have them in stock for selection on that date. Will be available on April 24.
All Done
I'll get on board with one of these. Time for a new watch and time to enter the wearables arena. Likely the 'Watch' version in some form as I'm not too sporty.
What didn't we hear about? The rumored iPad Pro is said to be delayed, though not officially confirmed. Nothing on Beats music as some thought. Now, will we see another of these events every year at this time? Maybe. Apple loves to get the spotlight and is locking in a cadence of products and product updates to all of its millions of customers.
What didn't we hear about? The rumored iPad Pro is said to be delayed, though not officially confirmed. Nothing on Beats music as some thought. Now, will we see another of these events every year at this time? Maybe. Apple loves to get the spotlight and is locking in a cadence of products and product updates to all of its millions of customers.
Happy Reading,
J.W. Gant
CORRECTION: A previous version of this incorrectly listed the HBO product as 'HBO Go'.
CORRECTION: A previous version of this incorrectly listed the HBO product as 'HBO Go'.
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