http://www.fastcodesign.com/3043717/sxsw/apps-video-games-and-wearables-a-vision-for-the-future-of-mcdonalds
Here is a snippet from that piece:
Soon, you could walk into a McDonald’s, sit down, maybe play a video game for a few minutes, then have your food brought to you.
At least that's the vision of Atif Rafiq, the first chief digital officer at McDonald’s, for how the company’s stores could evolve by 2020. We caught up with Rafiq at South by Southwest—which McDonald’s has attended for the first time amid a two-year streak of disappointing sales—and he described how the company plans to leverage kiosks, smartphones, and wearable to change the way people order and eat at McDonald’s restaurants around the world. In the U.S., all experiences would work through an app in development that knows your identity and tracks your order history.
"We see the experience being made so much better through technology," Rafiq says. "It’s an environment where it’s really built around you as opposed to operations of a restaurant.
Happy Reading,
J.W. Gant
At least that's the vision of Atif Rafiq, the first chief digital officer at McDonald’s, for how the company’s stores could evolve by 2020. We caught up with Rafiq at South by Southwest—which McDonald’s has attended for the first time amid a two-year streak of disappointing sales—and he described how the company plans to leverage kiosks, smartphones, and wearable to change the way people order and eat at McDonald’s restaurants around the world. In the U.S., all experiences would work through an app in development that knows your identity and tracks your order history.
"We see the experience being made so much better through technology," Rafiq says. "It’s an environment where it’s really built around you as opposed to operations of a restaurant.
Happy Reading,
J.W. Gant
No comments:
Post a Comment