7-Eleven Beverage Loyalty

This is pretty cool overall and is a major new approach to beverage loyalty.  Not too long ago Dunkin' Brands recognized that people have a "usual" beverage order and it isn't always in line with the rewards offered through the DD Perks program (pretty cool if you are a frequent customer, get the app).  So they changed and now allow you to get any size beverage as your reward.

7-Eleven has taken it a step further and lets you get any beverage, and any size, as your reward for loyalty.  That's real value for the customer.

Here is an article on the subject:

http://www.mobilecommercedaily.com/7-eleven-stirs-up-beverage-purchases-with-new-in-app-loyalty-platform

Here is a snippet from that piece:

The 7Rewards program enables customers to mix-and-match their drinks. Users can purchase a coffee, Slurpee and Big Gulp all in the same week and have each purchase count.

Customers can also buy six drinks at the same time and receive all six stars. Refills, as well as any size beverage, also count for 7Rewards.

The free beverage may be any size.

Happy Reading,

J.W. Gant