Best Reading of the Day - Entry 0203 User Supported A/B Testing

I love just about any article on helping product people make better products.  A/B Testing, the practice of using statistically significant results to help choose between 2 or more design options, is right in the wheelhouse to provide that kind of assistance.

Here is a good little article on the subject:

https://econsultancy.com/blog/66243-five-ways-user-insight-improves-a-b-testing/

Here is a snippet from that piece:

In this article we examine how User Insight (gathered through online usability testing) is improving A/B Testing programmes by drawing on real-world implementations with five best practice recommendations:

1. Use customer-struggle insight to prioritise test plans.
2. Develop root-cause hypotheses.
3. Improve variant quality.
4. Tackle tough problems.
5. Get a view on competitors.

Happy Reading,

J.W. Gant