Quick service restaurants are in a mad rush to differentiate by speeding order and deliver and thereby adding convenience for customers. Wendy's is reported to be testing a mobile ordering app with bluetooth.
Here is the quick story from the excellent blog MorningNewsBeat:
http://morningnewsbeat.com/News/Detail/47510/2015-07-30/
Here is his take on the story:
KC's View: This sounds suspiciously like the Starbucks mobile app, and I say that as a compliment. I've said here before that I think the Starbucks app, especially as it becomes more robust and allows for remote ordering, is a terrific piece of behavior-altering engineering ... and more companies should be thinking about how to offer something similar.
I wonder what else is cooking out there?
Happy Reading,
J.W. Gant
No comments:
Post a Comment