Apple App Store Optimization Changes

ASO or App Store Optimization is a series of steps and processes to enable that help boost an app's ranking in the app store.  Apple plays the game differently from Google so each store requires a different approach, and constant updates to the plan.

Apple has changed their algorithm slightly to de-emphasize long app names and the "keyword stuffing" that causes it.  All in an effort for app companies to get their apps noticed.

Here is the story:

http://mobilemarketingmagazine.com/app-store-ranking-algorithm-keyword-stuffing-ASO

Here is a snippet from the piece:

Apple has tweaked the algorithm used to decide App Store rankings in order to crack down on ‘keyword stuffing’, the practice of using lengthy titles for apps to include as many popular keywords as possible.

It’s a popular ASO practice among app publishers but one that Apple is combating by weighting titles differently in its algorithm.

Happy Reading,

J.W. Gant