Google Mobilegeddon Impacting Website Search Results

It has been a couple of months now since Google updated its search results and the algorithm behind it to more favorably serve up websites with mobile friendly capability.  The impact is significant to those sites left behind, that are not mobile friendly.

Here is a quick story on the results:

http://mobilemarketingmagazine.com/mobilegeddon-starts-to-bite/

Here is a snippet from the piece:

In April, Google updated its algorithm to give mobile-friendly websites preference in ranking for organic searches. Now, more than two months after the so-called Mobilegeddon, companies that didn’t prepare their sites are paying the price with a 10 per cent decrease in traffic among those sites with low mobile engagement.

Happy Reading,

J.W. Gant