NIKE eCommerce and Shazam for Retailers

Two stories are worth catching today.

First up is the tremendous success of NIKE's direct to consumer play as their eCommerce sales have topped $1B.

http://risnews.edgl.com/retail-news/NIKE-s-E-Commerce-Surpasses-$1-Billion-100998

Here is a snippet from that piece:

NIKE, Inc.'s e-commerce business is growing, and the company attributes it to being one of the "world's most engaged brands online."

Nike.com delivered 51% revenue growth in Q4 with 55% growth for the full year, seeing increases in both traffic and conversion, fueled by NIKE's investments in critical infrastructure to improve the consumer experience on both desktop and mobile, according to information from the Q4 2015 Earnings Call.

Next is a little story about Shazam looking to provide more value as a service provider for retailers.

http://www.cnbc.com/id/102799879

Here is a snippet from that piece:

Music app Shazam has made it possible to identify songs when you're out by simply having your smartphone "listen" to a song. Now, as the company expands its music discovery technology, it's also considering delving deeper into the world of e-commerce and retail.

"Shazam in retail could help you keep track of the products you care about, compare prices," said Shazam chief product officer Daniel Danker. "There's a million ideas around it. They all build on the magic of Shazam, which is that dead-simple experience of tapping a button and connecting with the world around you."

Happy Reading,

J.W. Gant