Thursday, July 30, 2015

Hershey's Center Store Kiosk

Center store, literally the center of the supermarket, has seen sales steadily decline over the years as shopping behavior migrates towards fresh and the perimeter of the store.  Company's with processed foods such as Hershey's chocolates have had a negative impact as a result.  They aren't sitting still.

Hershey's has a kiosk to place in the center of the aisle, in the center of the store, that customers must smile in to for a sample product.

Brilliant.

Here is the story:

http://www.wired.com/2015/07/even-tom-brady-smash-phone-itd-make-zero-sense/

Happy Reading,

J.W. Gant

No comments:

Post a Comment