http://adage.com/article/digital/google-rolls-version-beacon-technology/299496/
Here is a snippet from that piece:
Google is stepping up efforts against Apple's location technology with new tools to link smartphones to nearby objects.
The search giant on Tuesday introduced a new format called Eddystone that lets electronic beacons provide more specific locations and other information within applications, the company said in a blog post. The tools, which compete with Apple's iBeacon technology, will enable smartphone users at a museum, for example, to get more information on a painting they're looking at or to gain easy access to electronic bus tickets when they're near a bus stop.
"We're beginning to roll out a new set of features to help developers build apps using this technology," Google said in the blog.
Happy Reading,
J.W. Gant
The search giant on Tuesday introduced a new format called Eddystone that lets electronic beacons provide more specific locations and other information within applications, the company said in a blog post. The tools, which compete with Apple's iBeacon technology, will enable smartphone users at a museum, for example, to get more information on a painting they're looking at or to gain easy access to electronic bus tickets when they're near a bus stop.
"We're beginning to roll out a new set of features to help developers build apps using this technology," Google said in the blog.
Happy Reading,
J.W. Gant
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