The concept is simple. Create a wave of product deals for Amazon Prime members to select from and generate an entirely new sales paradigm while generating increased loyalty.
Success on all fronts in spite of the mixed results on social media.
http://www.businessinsider.com/amazon-prime-day-sales-beat-black-friday-2015-7
Here is a snippet from the piece:
Amazon's 24-hour summer sale for Prime members, called Prime Day, appears to have been a major success for the online retailer.
Product orders exceeded that of last year's Black Friday sale which was open to all Amazon customers (not just Prime members), reports the company.
I've said for years retailers are playing with a nasty fire putting so much on the one holiday season. They have always wanted to smooth out the sales associated with that. The worst case scenario is the overall economy tanks just before the holiday season, as happened in 2008, and consumers stay at home during the most critical period. Too many eggs in one basket. Looks like Amazon is helping the cause, for them, and creating more loyal Amazon shoppers.
Happy Reading,
J.W. Gant
Product orders exceeded that of last year's Black Friday sale which was open to all Amazon customers (not just Prime members), reports the company.
I've said for years retailers are playing with a nasty fire putting so much on the one holiday season. They have always wanted to smooth out the sales associated with that. The worst case scenario is the overall economy tanks just before the holiday season, as happened in 2008, and consumers stay at home during the most critical period. Too many eggs in one basket. Looks like Amazon is helping the cause, for them, and creating more loyal Amazon shoppers.
Happy Reading,
J.W. Gant
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