Wendy's is making more news with a new innovation lab:
http://www.mobilecommercedaily.com/wendys-foreshadows-mobile-ordering-features-with-innovation-lab-rollout
Here is a snippet from that piece:
The Wendy’s Company is opening a series of innovation labs in Columbus, OH, as it looks to mobile and digital to help shore up its recent sales successes and pull further ahead of the competition by continuing to innovate how younger consumers interact with the fast-food burger chain.
The labs will provide a collaborate environment for its employees to explore digital enhancements, and will also be a testing ground for the brand’s continuation of mobile innovation such as ordering and payment functionalities, suggesting that these features will become requisite for all fast-food chains in the near future. Wendy’s is opening up the facility near The Ohio State University’s campus, and will provide accommodations for 25 information technology and operations employees, who will put effort towards enhancing digital experiences.
The labs will provide a collaborate environment for its employees to explore digital enhancements, and will also be a testing ground for the brand’s continuation of mobile innovation such as ordering and payment functionalities, suggesting that these features will become requisite for all fast-food chains in the near future. Wendy’s is opening up the facility near The Ohio State University’s campus, and will provide accommodations for 25 information technology and operations employees, who will put effort towards enhancing digital experiences.
Happy Reading,
J.W. Gant
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