Friday, May 8, 2015

Changing Landscape in News Publications

Do you remember Time Magazine?  I bet there is an age test associated with legacy media such as that.  Think a 20 year old reads Time Magazine?  I find it unlikely and so do the executives over there.

According to a story at AdAge.com the revenues at Time, Inc. are now 20% digital and growing.  The world is changing.  Here is the story:

http://adage.com/article/media/a-time-s-ad-revenue-digital/298501/

Here is a snippet from that piece:

Time Inc., the nation's largest magazine publisher, now generates 20% of its ad revenue through digital sales, the company said today.

The company sold $73 million worth of digital ads in the first quarter, up 1% over the quarter a year earlier, Time Inc. executives told Wall Street investors as it reported its most recent results. The increase would be 20% if you exclude digital ad sales in the first quarter of 2014 from CNNMoney.com, which until last June was home to the digital content for Time Inc.'s Fortune and Money magazines, and Grupo Editorial Expansión, a group of Mexican magazines that Time Inc. sold last June.

Happy Reading,

J.W. Gant

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