Kellogg Pop-Tarts Mobile Campaign Success

The big national food brands are not sitting still.  Rather they are increasingly embracing the digital & mobile landscape of marketing to interact with their consumers and share in the maintenance of their brands.

Kellogg is doing it very well with Pop-Tarts.

Here is the article:

http://www.mobilemarketer.com/cms/news/advertising/20502.html

Here is a snippet from that piece:

In answer to the question of whether mobile advertising is effective at driving sales, Kellogg Co. gives a resounding “Yes,” with the analysis of a recent campaign showing that mobile delivered more than three dollars in incremental sales for every dollar invested.

An analysis of the campaign for Kellogg’s Pop-Tarts brand by Nielsen Catalina Solutions sheds light on mobile advertising’s effectiveness at driving sales for consumer packaged goods brands, with mobile determined to be the most effective channel for driving sales compared to tablets and desktop for the campaign in question. The Pop-Tarts campaign was delivered across multiple devices in conjunction with Pandora, with audio and display ads encouraging younger consumers to listen to a branded playlist.

To see the results from that campaign click above to read the entire story.

Happy Reading,

J.W. Gant