Progressive Grocer has a good piece via Accenture on a subject I've spent considerable time researching: Consumer Packaged Goods companies and the new Digital Era, what I refer to as the Participation Age.
http://www.progressivegrocer.com/departments/technology/digital-technologies-key-coping-evolving-grocery-industry
Here is a snippet from that piece:
The groceries market is changing at a rapid pace: new consumer behaviors, mounting competition, rising cost pressures and digital disruption. All of these threaten to overwhelm consumer packaged goods (CPG) companies that do not rise to meet the challenge.
This transformation is consumer-led. For example, a recent DunnHumby study of seven million shoppers in 18 countries revealed that shoppers are abandoning the large weekly shop: the number of shopping trips people make has risen by almost 20 percent over the past five years, with price-sensitive customers 16 percent more likely to make small basket purchases.
I feel this article is just a tease for more Accenture work as it is too brief. One question to answer is the potential risks and opportunities for Store Brands given the shifting marketing landscape, and overall digital transformations. That is a topic I address in a white paper to be released shortly.
Happy Reading,
J.W. Gant
PS I've had considerable trouble accessing the web pages related to this article so far this morning. Hit or miss, and mostly miss.
This transformation is consumer-led. For example, a recent DunnHumby study of seven million shoppers in 18 countries revealed that shoppers are abandoning the large weekly shop: the number of shopping trips people make has risen by almost 20 percent over the past five years, with price-sensitive customers 16 percent more likely to make small basket purchases.
I feel this article is just a tease for more Accenture work as it is too brief. One question to answer is the potential risks and opportunities for Store Brands given the shifting marketing landscape, and overall digital transformations. That is a topic I address in a white paper to be released shortly.
Happy Reading,
J.W. Gant
PS I've had considerable trouble accessing the web pages related to this article so far this morning. Hit or miss, and mostly miss.
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