Beacons in Malls

Beacons continue to charge through retail.  I've been expecting huge growth in adoption this year and haven't been disappointed.

Here is a story of how one mall is using them:

http://www.mobilecommercedaily.com/mobiquity-increases-mall-based-beacon-network-with-macerich-deal

Here is a snippet from that piece:

Mall operator Macerich, which has a strong presence in many affluent and densely populated markets, is partnering with Mobiquity Neworks for beacon-enabled advertising, in a move that will further connect retailers, brands and shoppers at all of the company’s properties through customized offers, tailored information and personalized, real-time experiences.

Happy Reading,

J.W. Gant