Read on for more on this topic:
http://www.mobilecommercedaily.com/walmart-tango-and-alibaba-bring-conversational-commerce-into-fruition
Here is a snippet from that piece:
Mobile messaging application Tango is partnering with Walmart and Alibaba Group to move into the mobile message shopping frontier, driving sales in what promises to be a more convenient way for consumers while bringing the idea of conversational commerce to the forefront.
The partnership and new feature introduces big names into the mobile messaging commerce sphere, and with consumer demands for simpler, personal ways of shopping increasing, this could mean a giant leap for messaging purchase services. Many believe that brands have not yet unlocked the potential of mobile commerce and this may be that big next step, especially with consumers looking more and more toward the fastest, easiest and most individualized experience available.
Happy Reading,
J.W. Gant
The partnership and new feature introduces big names into the mobile messaging commerce sphere, and with consumer demands for simpler, personal ways of shopping increasing, this could mean a giant leap for messaging purchase services. Many believe that brands have not yet unlocked the potential of mobile commerce and this may be that big next step, especially with consumers looking more and more toward the fastest, easiest and most individualized experience available.
Happy Reading,
J.W. Gant
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